Situation Analysis:
- Industry Overviews from Business Source Premier Connect
Set the source type to 'Industry Overview' and use the keyword search to find industry overview
reports.
Full text information on 60,000+ companies. Use the Company Profiles link to find SWOT analyses.
- Market Research.com Academic Connect
Find demographic and psychographic information for marketing and examples of marketing plans.
Target Market:
- American Fact Finder Info Connect The Census Bureau's page for population, housing, economic and geographic data.
- American Generations Series: Americans 55 & older, Baby boom, Generation X, The Millennials. Info (Call numbers vary, see: Ref HF 5415. 33) Sample view: american_generations.pdf
- American Marketplace: Demographics and Spending Patterns Info (Ref HA 214) Demographics and spending patterns for various groups. Sample view: american_marketplace.pdf
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Best Customers (Ref HC 79 .C6 B47) Find household spending on 300+ products and services by age, income, race, residence, etc. Sample view: Best customers.pdf
A comprehensive list of national organizations. Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources. Sample view: Encyclopedia of Associations.pdf
Competition & Market Share:
- Business Rankings Annual Info (Ref HG 4050 .B58 B88) An annual list of companies, products, services and activities compiled from a variety of published sources. Sample view: Business Rankings Annual.pdf
- Market Share Reporter Info (Ref HF 5410 .M35) An annual compilation of reported market share data on companies, products, and services derived from periodical literature and brokerage reports.Sample view: Market Share Reporter.pdf
- Value Line Investment Survey Info (Ref HG 4501 .V262) Information on approximately 1,700 companies and stocks, more than 90 industries, and the economy.
Sample view: value_1.pdf
The reports in Snapshot Series are designed to provide instant overviews of individual markets.
Advertising & Promotions:
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Advertising Red Books Info (Ref HF5805 .S72)
Find information on ad agencies and company spending. Sample view:
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SRDS Business, Consumer, Newspaper Publication Advertising Source Info (Call numbers vary, see: Ref HF5905 .S723) Provides the standard rates and other data for print advertising costs. Sample view: srds_consumer_mag.pdf
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SRDS Radio Advertising Source Info (Ref 5905 .S74 2007- ) The standard rates and data for radio advertising. Sample view: SRDS Radio Advertising.pdf
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SRDS TV and Cable Source Info (Ref HF5905 .S745 2007- ) The standard rates and data for tv and cable advertising. Sample view: SRDS TV & Cable.pdf
Turnitin:
If your Instructor requires, submit your reports to Turnitin. For account information contact your Instructor or a Librarian.
We hope this course guide is helpful. When you have a minute please visit the link to complete a brief survey.
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