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Principles of Marketing

Page history last edited by as 11 years, 6 months ago

 

 

 


Situation Analysis:

 

  •  Industry Overviews from Business Source Premier  Connect

    Set the source type to 'Industry Overview' and use the keyword search to find industry overview

     reports. 

 

  • Business Source PremierConnect

          Full text information on 60,000+ companies.  Use the Company Profiles link to find SWOT  analyses. 

 

  •   Market Research.com Academic  Connect

         Find demographic and psychographic information for marketing and examples of marketing plans.

 

 

Target Market:

 

  

  • American Fact Finder Info  Connect     The Census Bureau's page for population, housing, economic and geographic data. 

 

  • American Generations Series:  Americans 55 & older,  Baby boom, Generation X, The Millennials.  Info (Call numbers vary, see:  Ref HF 5415. 33)  Sample view: american_generations.pdf

 

 

 

  • American Marketplace: Demographics and Spending Patterns  Info  (Ref HA 214) Demographics and spending patterns for various groups.  Sample view:  american_marketplace.pdf

 

  •  Best Customers (Ref HC 79 .C6 B47)  Find household spending on 300+ products and services by age, income, race, residence, etc. Sample view: Best customers.pdf

 

  • Encyclopedia of Associations (Ref AS22 .E53 2008) 

A comprehensive list of national organizations.  Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources.  Sample viewEncyclopedia of Associations.pdf 

 

  • Household Spending: Who Spends How Much on What Info  (Ref HC 110 .C6 A666) Discover who spends how much on products and services. Sample view:household_spending.pdf

 

 

  • SRDS Lifestyle Market Analyst   Info  (Ref HF 5415.33 .U6 L54) Demographic, consumer, and lifestyle information by geographic area or lifestyle segment.                 Sample view: lifestyle market analyst.pdf

 

  • Statistical Abstract of the United States Info  Connect (Permanent Reserve Shelf)  The official Federal summary of statistics on the social, political, and economic organization of the US.

 

Competition & Market Share:

 

  • Business Rankings Annual  Info  (Ref HG 4050 .B58 B88) An annual list of companies, products, services and activities compiled from a variety of published sources.  Sample view: Business Rankings Annual.pdf 

 

  • Market Share Reporter  Info  (Ref HF 5410 .M35) An annual compilation of reported market share data on companies, products, and services derived from periodical literature and brokerage reports.Sample view: Market Share Reporter.pdf 

 

  • Value Line Investment Survey Info  (Ref HG 4501 .V262) Information on approximately 1,700 companies and stocks, more than 90 industries, and the economy.  

          Sample view: value_1.pdf

 

           The reports in Snapshot Series are designed to provide instant overviews of individual markets.  

 

Advertising & Promotions:

 

  • Advertising Red Books  Info  (Ref HF5805 .S72) Find information on ad agencies and company spending. Sample view:
     
  • Gale Directory of Publications and Broadcast Media  Info (Ref PN 4867 G35) A guide to print and broadcast media. Sample view: Gale Directory of Pubs and Broadcast Media.pdf 
     
  • SRDS Business, Consumer, Newspaper Publication Advertising Source Info  (Call numbers vary, see: Ref HF5905 .S723)  Provides the standard rates and other data for print advertising costs.  Sample view: srds_consumer_mag.pdf

     

  • SRDS Radio Advertising Source  Info  (Ref 5905 .S74 2007- ) The standard rates and data for radio advertising. Sample view: SRDS Radio Advertising.pdf

     

  • SRDS TV and Cable Source   Info  (Ref HF5905 .S745 2007- ) The standard rates and data for tv and cable advertising.  Sample view: SRDS TV & Cable.pdf

 

 

 

Turnitin:   

      If your Instructor requires, submit your reports to TurnitinFor account information contact your Instructor or a Librarian. 


 

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