Principles of Marketing

 

Reference Wiki for Principles of Marketing

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Situation Analysis:

  •  Business Source Premier - Connect

          Full text information on 60,000+ companies.  Use the Company Profiles link to find SWOT  analyses. 

  •  Market Research.com Academic  Connect

         find demographic and psychographic information for marketing and examples of marketing plans

  •  Encyclopedia of Major Marketing Campaigns Info  (Ref HF 5837 .E53) 

           encyclopedia_of_major_marketing_campaigns_1.pdf

 

Target Market:

 

  • American Community Survey Info  Connect     Demographic, social, economic, and housing data for over 800 geographical areas from the Census Bureau.
    • Use the 2005 Data Profiles for the nation, states, and geographic areas. After choosing a geographic level, choose Social Characteristics (Table 1) to get detailed data.   
  • American Fact Finder Info  Connect     The Census Bureau's page for population, housing, economic and geographic data from the 2000 census.
    •   Follow this path to create customized tables with specific demographic data.

      Data Sets> Decennial Census> Census 2000 Summary File 4 (SF 4) >  Custom Table. 

      • To create a Custom Table: 

      Choose a Geography

      Choose your Data Elements (Select a Table by Subject)  

      Choose Filters and add them to the worksheet   

      At the Population Groups option,  choose the appropriate group.

      Select Show Result.

      Data can be downloaded or printed. 

  • American Generations Series:  Americans 55 & older,  Baby boom, Generation X, The Millennials.  Info (Call numbers vary, see:  Ref HF 5415. 33)  Sample view: american_generations.pdf
  • American Marketplace: Demographics and Spending Patterns  Info  (Ref HA 214) Demographics and spending patterns for various groups.  Sample view:  american_marketplace.pdf

  •  Best Customers (Ref HC 79 .C6 B47)  Find household spending on 300+ products and services by age, income, race, residence, etc. Sample view: Best customers.pdf

  • Encyclopedia of Associations (Ref AS22 .E53 2008) A comprehensive list of national organizations.  Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources.  Sample view: encyclopedia_of_associations_1.pdf
  • Household Spending: Who Spends How Much on What Info  (Ref HC 110 .C6 A666) Discover who spends how much on products and services. Sample view:household_spending.pdf 
  • Market Research.com Academic  Info  Connect
  • SRDS Lifestyle Market Analyst   Info  (Ref HF 5415.33 .U6 L54) Demographic, consumer, and lifestyle information by geographic area or lifestyle segment.    Sample view: lifestyle market analyst.pdf
  • Statistical Abstract of the United States Info  Connect (Permanent Reserve Shelf)  The official Federal summary of statistics on the social, political, and economic organization of the US.
  •  

Competition & Market Share:

 

  • Business Rankings Annual  Info  (Ref HG 4050 .B58 B88) An annual list of companies, products, services and activities compiled from a variety of published sources.  Sample view: business_rankings_annual.pdf 

  • Market Share Reporter  Info  (Ref HF 5410 .M35) An annual compilation of reported market share data on companies, products, and services derived from periodical literature and brokerage reports.Sample view: Market Share Reporter.pdf 

  • Value Line Investment Survey Info  (Ref HG 4501 .V262) Information on approximately 1,700 companies and stocks, more than 90 industries, and the economy.  Sample view: value_1.pdf

 

 

 

Advertising & Promotions:

 

  • Advertising Red Books  Info  (Ref HF5805 .S72) Find information on ad agencies and company spending. Sample view:
     
  • Gale Directory of Publications and Broadcast Media  Info (Ref PN 4867 G35) A guide to print and broadcast media. Sample view: Gale Directory of Pubs and Broadcast Media.pdf 
     

  • SRDS Business Publication Advertising Source Info  (Call numbers vary, see: Ref HF5905 .S723)  Provides the standard rates and other data for print advertising costs.  Sample view: srds_consumer_mag.pdf

     

  • SRDS Radio Advertising Source  Info  (Ref 5905 .S74 2007- ) The standard rates and data for radio advertising. Sample view: SRDS Radio Advertising.pdf

     

  • SRDS TV and Cable Source   Info  (Ref HF5905 .S745 2007- ) The standard rates and data for tv and cable advertising.  Sample view: SRDS TV & Cable.pdf

     

 

Information Literacy Presentation Principles of Marketing 2009.ppt

 

Principles of Marketing Info Sheet Principles of marketing 2009.doc

 

Principles of Marketing Syllabus (Instructor: M.Devine Fall 2009) BUS 230 fall2009.pdf

 

 

Turnitin:

 Submit your Interim and Final reports to Turnitin.  For account information contact your Instructor or a Reference Librarian. 

 

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