Demographic Information:

The US Census Department is the primary source for demographic information.  The Census Department provides raw data as well as full text reports on specific ancestry groups.  

 American Community Survey 

• Use the 2005 Data Profiles for the nation, states, and geographic areas. After choosing a geographic level, choose Social Characteristics (Table 1) to get data on 27 ancestries. 

American Factfinder  Info

• For detailed demographics on ancestry groups, use the Census 2000 Summary File 4 (SF 4).  Follow this path to create customized tables with specific demographic data.

                    Data Sets> Decennial Census> Census 2000 Summary File 4 (SF 4) >  Custom Table. 

 

• To create a Custom Table: 

                    Choose a Geography

                    Choose your Data Elements (Select a Table by Subject or Keyword)  

                    Choose Filters and add them to the worksheet   

                    At the Population Groups option,  select Ancestry Groups and choose the appropriate group.

                    Select Show Result.

                    Data can be downloaded or printed. 

 

       This can be a confusing process, please ask a librarian if you need assistance.  

Factsheets 

• Quick, basic, demographic data on a particular Race, Ethnic, or Ancestry Group
   

 The Arab Population: Census 2000 

• http://www.census.gov/prod/2003pubs/c2kbr-23.pdf
• http://www.census.gov/prod/2005pubs/censr-21.pdf

Periodical Databases:  

Business Source Premier 

• Suggested search terms:  ethnic  markets, ethnic groups, multiculturalism

Lexis-Nexis 

•  Suggested search strategy:  Try the General and News categories and search under your ethnic group e.g. "Greek Americans"
   

Academic Search Premier 

• Suggested search terms:  Hispanic Americans, Arab Americans, Lithuanian Americans, Greek Americans,etc.

Market Research 

• Suggested search strategy:  Try searching the demographic category.    

Suggested Websites:

Ameredia Integrated Multicultural Marketing 

• Website of Ameriedia Incorporated: A full service advertising agency that markets to emigrant populations living in the United States, Canada and the UK.  Includes links to demographics and other information on cultural groups under the resources tab.

Allied Media Multicultural Communication -

• Website of Allied Media Corporation: An advertising agency that aspires to create culturally relevant marketing campaigns geared toward ethnic communities living in the United States and Overseas.  Multimedia examples of ad campaigns are available at the Portfolio link.  A wealth of information on many cultural groups can be found under the Diversity Markets tab. 

Ethnic Majority 

• Website founded to support the advancement of African, Hispanic and Asian Americans.  Offers consumer news and tools for these groups at the Consumer link.

Multicultural America

• Website that offers information on very specific cultural groups in America.  Information on the history, origins, immigration, settlement patterns and acculturation and assimilation patterns is included among cultural other information.

Pew Research Center's Publications on Demography

• Offers access to the reports of the Pew Research Center projects concerning population trends and immigration flow.  Specialized information from the Pew Hispanic Center offers information on demographics for Hispanic Americans.

NationMaster Encyclopedia  

• Search the Encyclopedia for the ethnic group.  For example, "Pakistani Americans".

Occupations:

For information on occupations and employment of ancestry groups use the Census 200  Summary File 4 (SF 4) available through American Factfinder.

American Factfinder  Info  

• Follow this path to create customized tables with specific demographic data.

Data Sets> Decennial Census> Census 2000 Summary File 4 (SF 4) >  Quick Tables. 

 

• To create a  Table: 

Choose a Geography

Choose a table selection method (For example, choose QTP27 Occupation by sex and QTP29 Industry by sex) and add them to the worksheet   

At the Population Groups option,  select Ancestry Groups and choose the appropriate group.

Select Show Result.

Data can be downloaded or printed. 

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Religion:

The US Census Bureau is prohibited from obtaining data on religious affiliation.  The following websites provide information on religions and religious affiliation.

American Religion Data Archive

• From the Department of Sociology,  Pennsylvania State University. 

Adherent Statistics and Religious Geography Citations 

• Statistics on religious believers from various sources.  

U.S. Religious Landscape Survey

• From the Pew Forum on Religion in Public Life. 

Miscellaneous Print Resources: 

American Marketplace   (Ref HA 214) Demographics and spending patterns for various groups.  

Sample view:  american_marketplace.pdf

 Encyclopedia of Associations (Ref AS22 .E53 2008) A comprehensive list of national organizations.  Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources. 

Sample view: encyclopedia_of_associations_1.pdf

 Household Spending (Ref HC 110 .C6 A666) Discover who spends how much on products and services. 

Sample view:household_spending.pdf

 SRDS Lifestyle Market Analyst  (Ref HF 5415.33 .U6 L54) Demographic, consumer, and lifestyle information by geographic area or lifestyle segment.   

Sample view: lifestyle market analyst.pdf

Turnitin:

 Submit your Interim and Final reports to Turnitin.  For account information contact your Instructor or a Reference Librarian.